The powerful reach of television combined with the targeted, interactive nature of the Internet, delivers a powerful "1-2 punch" that no other local media can match. WHP-TV drives viewers to whptv.com for the latest news, weather, sports and consumer information.

WHP-TV offers local advertisers the opportunity to reach a targeted, local audience with integrated on-air/online campaigns.

The Internet Audience You Want
According to Forrester Research:

• The average Internet user is 46.6 years old (and rising)
• 41% percent hold a college degree
• Mean HH Income of the Internet user in 2003 was $64,063
• Internet Broadband use is on the rise. Presently Broadband penetration has reached 23% of USHH

Internet users offer one on one consumer relationships for your business. Your business will benefit from the significant traffic on whptv.com.

Internet advertising is Targetable, Trackable, Flexible and Interactive, one on one, 24/7.

"What do I want, When do I want it, Where do I want it?"

Why Advertise Locally Online?

Who better to deliver a local audience than a trusted local brand? 74% of users go online for News, Weather and Sports information. Over half of all online users look for local information. Local content drives local websites. Whptv.com delivers the best local content!

What whptv.com has to offer your business?

• Backed by constant promotion on broadcast television
• Reaching users at peak hours from 10am-2pm
• Association with trusted local brand
• The ability to reach your target audience 24/7.
• Gather consumer information through targeted e-mail programs and online contests.
• Opportunities to advertise on specific content pages, and tie-in on promotional spots
• Flexibility in delivering your Ad Campaign – exclusive sponsorships, content integration, streaming video and desktop applications
• Performance-based marketing opportunities

Advertising Opportunities

• Prominent banner advertising throughout the website
• Exclusive sponsorships – integrating your message within applicable content
• Targeted Outbound Email Campaigns (HTML)
• Pre-Roll commercials on streaming news video
• Integrated content sponsorships (including Forums and Polls)
• Advertising targeting consumers of News, Weather, Sports, Auto, Home, Entertainment, Financial, Health, Business and Consumer, Community and more
• Desktop Application sponsorships
• Wireless content tie-in’s
• Contests and Registration
• And many more ways to meet your advertising needs!

Internet Quick Facts

"A significant part of the distribution of goods and services in this country is going to move from conventional channels to some sort of Internet system -- whether it's retail goods or services."  -- Alan Greenspan, Federal Reserve Chairman

Did you know?

• 66% of the U.S. population, almost 137 million households, accessed the Internet in March 2002 – (Harris Interactive)
• 333.5 million e-mail accounts in the U.S. as of March 2001. In 1998, there were 77 million accounts. (Messaging Online: Jupiter Communications)
• 46% of American workers who surf the Net use it on the job for personal reasons. (Angus Reid Group)
• 44 million Americans watch TV while surfing the Web. (Dataquest, June 2000)
• By the 4th quarter of 2000, 68 million Internet users in the U.S. had purchased something online (up from 53 million in 1999) -- representing 55% of all Internet users (Boston Consulting Group, March 2001)

No medium has grown as fast as the Internet. It took radio 38 years to reach 50 million users. It took broadcast television 13 years and cable television 10 years. It has taken the Internet less than 5 years to reach that mark.

Isn't it time to take advantage of this incredible opportunity? Advertise your business on whptv.com and discover a powerful way to reach new customers and strengthen your relationship with current customers.

Contact Us

For more information on how you can reach local online consumers, please contact:

WHP CBS 21 / CW 15
Scott Beaver - Director of Sales
scottbeaver@cbs21.com
(717) 238-2100 X230